To add more users, go to the %{link:Users & Permissions tool}. Please %{contact_us_link:contact us} if you would like to restrict a user's access to just the contributor sidebar. We have pricing available for these types of users.
To make it easier to view feedback across internal departments, you can group your colleagues into teams. You can take a look at activity across teams in the admin console.
We want to make this process as easy as possible. If you have any suggestions on how it can be better please post them on our feedback forum. If you get stuck and need help just email us.